Maybelline CITY Photoshoot #1

Maybelline CITY Photoshoot #2

the idea for "city" was to turn maybelline into a credible source for content providing information, techniques, and lessons that would inspire women.

"city" was a monthly digital magazine full of content curated by maybelline - content from monthly photo shoots were turned into how to's, fashion spreads, and other inspirational pieces.

living on maybelline.com, the digital magazine increased time on site by 200% in it's first month.