to introduce maybelline's first liquified powder eyeshadow we partnered with four (4) creative duos in music, fashion, culinary, and design to create a video for each duo showcasing how they are creatively inspired and how they work together.

In addition, we chose one girl from each of the duos and created "how to" videos to show how to use the make up inspired by each duos story.

gifs and social images were created to continue the story across maybelline's social channels.

all content was organized on a digital hub within maybelline.com.