to create awareness for the second season of Bravo's scripted tv show, Imposters, we set out to create the ultimate con at SXSW.

three elaborate sets were fabricated and installed in a vacant parking lot in downtown Austin, where SXSW attendees could get their photos taken. Everyone who entered the sets received two photos: one that was cropped perfectly so that it appeared they were truly in this "baller" situation (luxury yacht, private jet, or ice hotel), a second photo zoomed out to reveal the con. the photos were delivered digitally via snapfiesta.

over two days we had 4,250 visitors and over 10,000 pictures taken.

mobile makeup company priv was on hand providing free manicures and makeup touchups, a dj spun music on both days, and bravo brand ambassadors help make the event a success.