maybelline was challenged with wanting to make a splash with the introduction of a new eye shadow - our strategy for success was to build a cult following for this new product using the mantra dare to go nude.

We partnered with six (6) well-know beauty vloggers and created a video for each vlogger unique to each of their personalities - each video showcased their lifestyle and how the product played a role in their makeup routines.

in the first four weeks the campaign the videos garnered 9 million views, 140 million impressions, and 13.6 million social media engagements.