mott's wanted to bring more moms to their facebook page - to do this we created an application whereby moms were required to like the mott's page and then upload a video of their children answering simple questions like "what is the best advice your mommy gave you" and "what did your mommy teach you today". 

the best responses were rewarded with free mott's products.

this campaign was the start of a much larger push to bring in more "moms" to the mott's facebook page.