when dr pepper decided to sponsor the new "thor" movie they needed to make a splash at both retail and online.

at the retail level dr pepper randomly inserted three special "thor" cans into 12-pack cases. If found, winners were awarded with outlandish prize packages. 

dr pepper still needed an engaging way to take this sponsorship into the digital space. we created an online game for users to track where these special cans were found - to engage these digital users further, they were encouraged to guess where the cans would be found - anyone who guessed correctly was awarded with free dr pepper. social images and other pieces of content were created to support the "thor" sponsorship overall.