before taking on this project, Finlandia vodka had separate facebook pages for each country they're distributed in - this created inconsistency in messaging, creativity, and overall brand identity.

we were tasked with creating a new global social persona that would unify all of the territories into one. all creative imagery and copy went through us - it was approved by the global brand manager and then filtered to the local territories across the world for local translation.

each month a list of image concepts and copy receive client approval and then, while working with a photographer in Finland, the images are shot.