every brand needs an identity - if this brand were a person, who would it be? how would it speak?

developing a social persona for dr pepper, 7up, sunkist soda, motts, and venom energy required research into what brand messaging already existed, who the demographic was, and what initiatives were of priority.

the end result was the development of social pillars that the brand could use to build their creative and a consistent social voice that the brand could use before any social messaging went out on Facebook, twitter, instagram, etc.

each voice is always unique to the brand.