tapping into the increase in use of photo sharing and filter apps we created a desktop app of our own. fans of sunkist soda were asked to upload their images and apply one of three "flavor filters" to their images - each of the three filters was unique to the three most popular sunkist flavors - grape, strawberry, and orange. 

as an incentive for participation we awarded the best images with a $100 ticketmaster gift card.

on average, 50 images were submitted through the app each day creating awareness for the different sunkist flavors.