Compilation Video
research had showed that people knew about sun drop, but did not know what it tasted like.
as a way to educate consumers on the taste of sun drop, the taste master was created - he encouraged people to try sun drop and agree that sun drop is "surprisingly good".
to kick off the campaign, we made a series of hidden camera videos showing the taste master performing stunts that surprised unsuspecting passers-by with free sun drop.
as a way to extend the campaign beyond these videos, and to extend the reach of the taste master, we spent a week with the taste master asking twitter fans "what does sun drop taste like?" - we turned these fan responses into short videos and sharable gifs / images.
The Taste Master Says Campaign Demo
Fan Response GIF's
