sunkist soda was looking to make an impact with millennials during the summer, a time when this demographic is free to travel, hang out with friends, and simply have fun.

in a partnership with vevo we created a "100 days of summer" giveaway whereby three (3) ticketmaster gift cards were awarded each day for 100 days throughout the summer to the most diehard sunkist soda social fans via twitter and facebook.

as a result we were able to strengthen the brand's core message that sunkist soda means "summer" to millennials.