15+ years’ experience in creative multimedia production, marketing, client services, and sales, with a focus on developing innovative content, physical/digital fabrication, site experiences, and campaigns that extend awareness and drive revenue for brands.
experienced in content, digital campaign, experiential and website production
led teams on production, client engagement, social media marketing, community management, and brand strategy
music industry, interactive ad agency, marketing, design, and retail work experiences
work history
360i: 2015 – present: Senior Integrated Producer
Code and Theory: 2010 – 2015: Senior Content Producer
Sony/BMG Digital Business: 2007 – 2010: Global Digital Account Manager
Warner/Elektra/Atlantic Records: 2004 – 2007: Sales & Marketing Rep
Tower Records: 2001 – 2004: Store Supervisor / Magazine Buyer
North Castle Advertising: 1999 – 2001: Account Manager
work experience and achievements
360i, ny, ny 2015 - present
senior integrated producer
Agency’s lead Senior Producer for its highest profile projects. Tasks include creating and managing budgets, sourcing and vetting vendors, leading contract development and reviews, maintaining a productive workflow across internal and external teams, ensuring the integrity of the creative, and overseeing each project through to completion. Project highlights include:
Bravo: Led a team across the physical fabrication and event production for a SXSW activation promoting the second season of the television show, “Imposters”.
New Orleans Tourism: Lead agency producer for the New Orleans Tricentennial "One Time, In New Orleans..." campaign. Led a team across multiple production items included an AI powered roving "Storybooth", print, online banners, influencer marketing, and social content.
Absolut Vodka: Collaborated with designers in the U.K. to produce three (3) interactive couture handbags with LED screens that could receive and display messages for Absolut Vodka's Grammy takeover.
Nespresso: Lead agency producer for Nespresso's Tribeca Film Festival sponsorship. Responsible for producing an interactive coffee maker that played unique videos based on the coffee you selected.
Ubisoft: Lead agency producer for a :60 second broadcast CGI TV commercial for "WatchDogs 2", Ubisoft's flagship video game for Q4 2016 - Successfully managed a team of animators, clients, creative teams, and music supervisors spanning across Poland, New York, Chicago, Los Angeles, and San Francisco.
Toyota Motor North America: Held the dual title of lead client services contact and senior integrated producer across all work for the brand. Projects included the development of an immersive website for all of Toyota's operations across North America and an interactive touch screen kiosk installed in the Toyota manufacturing plant in San Antonio Texas.
Stella Artois: Lead agency producer on all integrated work for brand campaigns, including video, social content, site experiences, and physical/digital products.
code and theory, ny, ny 2010 - 2015
senior content producer
Lead agency producer on video, photo, and social content for Snapple, Burger King, Dr Pepper, Maybelline, 7UP, Sunkist, and Sun Drop - goals included project oversight, providing creative guidance, meeting client satisfaction, maintaining workflow with large teams, and budget management.
Lead producer on website production for Finlandia Vodka, Maybelline Color Molten, Yoo-Hoo, 7UP TEN, The Homesman Movie, and the Rockwell Group.
Account/project supervision and social media strategy for Dr Pepper, Sunkist Soda, 7UP, Mott's, Crush, and Venom Energy - goals included defining the brand's social voice, increasing fan engagement through content development, and creative oversight on brand-centric promotional experiences.
sony bmg global digital business, ny, ny 2007 - 2010
global digital account manager
Facilitated mobile/digital revenue growth for record labels and their releases through the development of creative marketing initiatives across 16 mobile and digital accounts totaling $18M in annual revenue. Account list included Spotify, eMusic, MTV, Virgin Mobile, Thumbplay, and Jamster.
Responsibilities included managing the marketing and positioning of content, reporting, development and integration of new product lines, and identifying sales opportunities through daily label/account engagement.
Developed successful digital marketing campaigns and promotions for T-Pain, Jamie Foxx, Kings of Leon, and Rick Astley.
warner/elektra/atlantic records, ny, ny 2004 - 2007
sales & marketing representative - NY/nj/ct
Managed regional sales and marketing campaigns for record labels and their releases across 350 retail accounts totaling $70M in annual revenue. Account list included Best Buy, Virgin, Transworld, Borders, Barnes & Noble, Target, and various independent music retailers.
Responsibilities included developing and maintaining label/account relationships to identify sales and marketing opportunities at the retail level.
Developed successful marketing campaigns and promotions for Madonna, James Blunt, Paolo Nutini, Barbra Streisand, Wilco, Red Hot Chili Peppers, and Linkin Park.
tower records, ny, ny 2001 - 2004
magazine buyer / store supervisor
Managed sales, buying, marketing, and advertising for magazine departments of three retail locations and 3,500+ titles
Oversaw daily work productivity of 65 employees
Magazine sales increase 72% over the three years
north castle partners advertising agency, stamford, ct 1999 - 2001
account executive
- Managed advertising and client interaction for Slim Jim ("Snap Into A Slim Jim" and "Eat Me"), Bubble Yum ("Blow Your Own Bubble"), and Nabisco Sportz ("Ken Griffey Jr.")
freelance experience
april fools films, wilton, ct 2001 - 2002
production manager "tommy hobson and the love supreme"
Member of five employee production team for feature length film; included one year pre-production
high five production, norwalk, ct 2001 - 2004
music supervisor
Selected new music to produce compilations for rotation in clubs/bars/lounges
education
Providence college, providence, RI
- bachelor of science, marketing; magna cum laude
new york university/tisch film school "sight and sound", new york, ny
produced and directed five (5) original 16mm short films and worked on set of twelve (12) films