dr pepper has the constant desire to remain innovative in a very competitive carbonated beverage category. with gif usage and texting on the rise, we wanted to help dr pepper be the first cpg brand to have a branded gif keyboard added to consumers smartphones.

with the help of popkey on the backend we created twenty unique gifs that were sharable across smartphones.

under a short timeline we launched the popkey gifs, available on iphone and android, allowing dr pepper to become the first cpg brand to offer such content to it's fan base.