"Jessica" :30 sec
Snapple wanted to create awareness around Real Fact #001, "Snapple was born in NYC in 1975" - using real Snapple fans as advocates, we asked them to tell their personal story of love for the brand.
Tapping into Snapple's 5 Million Facebook fans, we identified those living in New York city and created content to be featured on Snapple's owned digital properties.
Five videos, ten photo shoots, two illustrations, two custom snapple songs, and a three foot replica of the statue of liberty made entirely of Snapple caps where all created, generating over 2,000,000 video views.
"Amadeo" :30 sec
"Jon" :60 sec
"Mike" Ringtone
"Frank" :30 sec
Campaign GIFs
Various Photoshoots