in the first year as one of the main sponsors of the ncaa march madness basketball tournament burger king wanted it's fans to watch like a king by giving away prizes like big screen TV's, phone projectors, tickets to the final four, and an ultimate viewing party.

to promote awareness, we created :60, :30, and :15 second spots, animated GIFs, and images to use in social posts across Facebook, Twitter, and vine.

We built a digital hub that counted down to the start of the promotion and pulled in all social conversation using #Watchlikeaking.

burger king became the most mentioned corporate sponsor of the tournament.